October 2021 Through December 2022 (15 Months)

fitness marketing calendar

Planned Out For You, and Ready to Use... With 44 Proven Client and Profit Generating Strategies, Campaigns and Tactics Built Right In

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You Get 15 Months (Oct '21-Dec '22) of Recommended Strategies Planned Out For You So You'll Always Know What to Do Next to Get More Clients, Bigger Profits and Grow Your Fitness Business (Local, Online or Hybrid) As Quickly and Inexpensively As Possible

How To Use This Calendar


Print It Out

This calendar is a tool to be used, not just an ebook to be skimmed. So print it out and grab your pen so we can get to work planning your marketing.


Review & Adjust

Review at least the next 90 days in the calendar - because you need to plan ahead in order to execute effectively. Look at the campaigns and tactics we recommend for each month and adjust as necessary for your business.



We show you the campaigns, tactics and strategies we recommend based on decades of experience. All you have to do is execute.

50 Years of Combined Fitness Business Experience

Rick Streb

With over 31 years in the fitness industry, owning & operating his own facility that generated multiple 6-figures on an annual basis in a town of only 1,400 people, as well as helping well over 1,000 fitness pros build successful businesses with simple, effective, and easy-to-follow marketing campaigns… you can imagine how many fitness marketing strategies Rick has collected and perfected over the years. Rick presents the best and most cutting edge strategies used today — while making sure to include many tried and true traditional fitness marketing strategies as well.

Eric Ruth

Eric has helped over 10,000 fitness business owners get more clients and make more money. First with Fitness Marketing Systems, launched way back in 1998. Then Eric founded NPE in 2006, Local Leverage in 2011 and LocalByReferral® in 2018. He's widely regarded as one of the most creative direct response marketing experts in the fitness industry, producing some of the biggest blockbuster marketing systems, tactics and tools, like Icing the Cake, The Referral Challenge, Pushups for Charity and FITNESS REFERRAL MACHINE™. Eric Ruth is an award-winning, two time Inc 500 business owner. 

Copyright 2021, - Disclaimer

Eric Ruth, LocalByReferral® & Local Leverage LLC PO Box 2201 Dunedin, FL 34697 USA * (888) 688-7551

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