From Eric Ruth

Orlando, FL

April 28, 2016

Dear Fitness Professional,

Camelia Ruth (formerly Camelia Herndon), Dick Chilton and I are looking for just 18 fitness professionals who want to grow their business revenue quickly.​

​If you’re one of those people, we will personally work with you to generate more clients and immediately increase your income…

Without you paying even one more dollar than you already are for advertising or marketing​.

And everything is backed by our 500% ROI Guarantee. So there's no way you can lose.​

Here's how we're going to get you more clients and make you more money...

You probably already know there are only 3 ways to grow your business:

1. Get more clients.
2. Get clients to buy more.
3. Get clients to buy more frequently.

We're going to focus on just the first two, because they produce more revenue for your business, faster.

And like I said, we're going to do that without you incurring any additional marketing or advertising expense.

So you get new clients and new revenue...

For Free

And it can happen fast - within weeks.

But this is NOT just a "quick hit" one-time client and cash flow surge.

• This is the one and only business building strategy that ultimately matters - because everything else in your business depends on it.​
• There is nothing else that impacts your income and daily enjoyment of business more than this.
• It's the "little hinge" that swings the mightiest door in your business.

Of course I'm talking about your ability to...

Odds are that right now you're experiencing one or both of these two business-crippling problems:​

1. You're not converting enough of your consultations into sales.​
2. You're not selling your services at prices that produce enough profit.

Either way, you're not making the money you want to make -- so you can't afford to grow your business or create any financial security for you or your family because -- 

Everything else you do in business...costs you money.

• Marketing and advertising cost you money -- which is only recovered if you close clients (at the right price).
• Providing services costs you money in wages and other overhead -- which is paid for out of client sales.

Everything you do in business is a COST...except for selling.

So doesn't it make sense to get really damn good at it?

Of course it does, because...​

Selling is the ONE & ONLY Skill​ That EVERYTHING In Your Fitness Business Depends On

And when you learn to sell the right way, the only question then becomes...

How much more money do you want to make?

If you could double your income as soon as next month, without getting any more leads than you already are, and without any additional marketing or advertising costs to eat into your profits...would that get you excited?

Here's how...​

​The numbers above are for example purposes only based on our experience working with thousands of fitness business owners. Only you know what your numbers look like.

Maybe you're closing better than 50%. If so, that's great -- as long as you've got plenty of profit built into your prices.

Because anybody can take an order. But order takers never get ahead. Order takers are buyers, not sellers. Because you're buying your own self-imposed limiting beliefs about why you can't sell.

Leverage Points

In the example above, the only difference between this month and next month​ is that you discovered how to close a higher percentage of your leads at a price that accurately reflects the value you deliver...

...so you earn what you're worth.

And those two small changes double your new client revenue each month (from $600 to $1,200) and double your average client lifetime value (from $3,600 to $7,200).

You CAN'T find that kind of leverage anywhere else in your business. Selling is the ultimate leverage point.​

​But there's something you need to know that nobody's telling you...

The "Magic" is NOT in the Process or the Presentation

​Yes, there is a fitness sales process that works best, and we'll teach it to you.

And there's a fitness sales presentation format that works best - you'll get that too.

But none of that matters if the person you're talking to doesn't feel right about you.

Because before they buy your services, first they have to...

Buy You.

​And that – right there – is what gives so many business owners “sales anxiety.”

You know that. We all know that. Anyone who’s ever sold anything intuitively knows that prospects are buying you first.

And that’s why a “no thanks” is like a kick in the gut…

It's a Personal Rejection

Lots of sales trainers say, “Don’t sweat that. It’s a numbers game. Next!”​

And the truth is that nobody closes them all…unless they’re selling cheap stuff.

But there’s a BIG problem with the “It’s a numbers game” mentality…

It Drains Your Bank Account

Because it costs you money to get that sales opportunity. Lead generation is expensive (if you’re not closing…at the right price).

So not only did you get personally rejected…you also paid for it!

But it gets worse…

Because every time you don’t close, a seed of doubt sprouts in your head.

And you start wondering what the hell you’re doing wrong.

Which inevitably undermines your confidence the next time you sit down with a prospect.

It’s like a hitter’s slump in baseball. Your mechanics may be right, but your head isn’t.

And just like a hitter’s slump can wreck your career…

A selling slump can wreck your business.

Because the first thing you start thinking is…

My Prices Are Too High!

And when you cut prices, you lose profits (and undermine the value of your services).

And you do NOT want to be the “discount provider” in your area. That’s a loser’s game…

Because you can’t make up for bad economics with more volume.

What I’m getting at here is this absolute, irrefutable FACT…​

Because without that ability, all you've got is a crazy hard JOB...with no paid sick leave, no paid vacation, no health benefits and definitely no 9-5 hours.

You're essentially a manual laborer...with a boat load of responsibility, probably some debt, and lottery-winning odds of ever getting ahead.

It is THAT serious.

All the marketing in the world won't help if you can't consistently close clients at PROFITABLE prices.

Without that you will burn out or bleed out.

End of story.

If that makes sense to you, and you want help from the most qualified and proven sales trainers in the fitness industry, then let me introduce you to...

​3 BIG Reasons Why CHANGEMAKER™ is Unique, Different and Better:

1. ​It is real, LIVE sales training (via Zoom video conference where we see you and you see us). This is huge because personal coaching is the fastest, most certain way for you to master the one and only skill that everything in your fitness business depends on. (See below for more vital info about this.)
2. You’re coached by the two best fitness sales trainers I’ve ever known, my wife Camelia Ruth (formerly Camelia Herndon) and Dick Chilton (the man who created what was, until now, the best fitness sales system on the planet). Camelia and Dick have trained hundreds of fitness professionals how to sell effectively and for maximum profit. And now they’ve collaborated to create CHANGEMAKER™ - a quantum leap in fitness sales system training.
3. CHANGEMAKER™ training has a 500% ROI Guarantee. If you don’t earn at least 5x (five times) your investment before your training ends, we’ll give you back every penny you gave us. That’s how certain we are this will make you more money than any other sales program, system or training you’ve ever tried. With this guarantee, there's no way you can lose.